Get Found by AI Search
Most businesses haven't heard of AEO or GEO yet. That means the window to get ahead of your competitors is wide open. We make sure AI recommends your business — not theirs.
What is AEO?
Answer Engine Optimisation (AEO) is the practice of structuring website content so AI-powered assistants can extract and present it as a direct answer to user queries — replacing traditional link-based results with a single, definitive response.
When someone asks Siri, Google Assistant, Alexa, or ChatGPT a question like "who's the best electrician in Wollongong", the AI doesn't show a list of ten blue links. It gives one direct answer. AEO is how we make sure that answer is your business.
According to research from Princeton University (KDD 2024), content optimised for AI citation receives up to 40% more visibility than non-optimised content. This isn't a future trend — it's happening right now, and most of your competitors haven't started.
- FAQ and Q&A formatting that AI assistants can easily read
- Schema markup so search engines understand your content
- Content structured around the exact questions your customers ask
- Optimised for Google Assistant, Siri, Alexa & ChatGPT
How AEO Works in Practice
Customer asks a question
"Hey Siri, who's the best plumber in Wollongong?"
AI scans the web for the best answer
It looks for well-structured, authoritative content that directly answers the question.
Your business is the answer
Because your content is AEO-optimised, the AI recommends your business directly.
AEO & GEO, Explained in Under 5 Minutes
A quick walk-through of how AI search is changing and what optimising for it actually involves.
The Shift in Search Behaviour
45%
of Google searches now show an AI-generated summary at the top of results. (Source)
58%
reduction in clicks to traditional search results when an AI Overview is present. (Source)
+40%
more visibility for content optimised for AI citation. (Princeton University, KDD 2024)
What is GEO?
Generative Engine Optimisation (GEO) is the practice of optimising website content to appear in AI-generated search summaries — such as Google AI Overviews — that are displayed above traditional search results.
You may have noticed Google now shows an AI-generated summary box at the very top of search results — above all the website links. That's called an AI Overview. These summaries now appear in roughly 45% of Google searches and can reduce clicks to traditional results by up to 58%.
GEO means optimising your website so Google's AI pulls your content into that summary box. Traditional SEO gets you into the list. GEO gets you above the list. It's like getting a free advertisement at the very top of Google — before anyone even scrolls.
- Content structured so Google's AI can easily summarise it
- Builds your website's authority and trustworthiness
- Topical depth — covering your services comprehensively
- Targets the AI Overview box on high-value local searches
How We Do It
Our four-step process ensures your business is optimised for both AI assistants and AI-generated search results.
Audit
We analyse your current website, content structure, and schema markup to identify gaps in AI search readiness.
Structure
We restructure your content with FAQ formatting, Q&A patterns, and schema markup that AI assistants can easily parse.
Optimise
We create and refine content around the exact questions your customers ask, building topical authority in your field.
Monitor
We track your AI search visibility, monitor competitor activity, and continuously refine your strategy based on real data.
Who It's For
AI search optimisation benefits any business that relies on customers finding them online. Here are some of the industries we work with.
Tradies
Plumbers, electricians, builders, and contractors who want to be the answer when someone asks "who's the best tradie near me".
Learn MoreHealthcare
Dentists, physios, chiropractors, and medical practices looking to attract patients through AI search and voice queries.
Learn MoreSmall Business
Cafes, retail shops, gyms, and local services that need to stand out in an increasingly AI-driven search landscape.
Learn MoreProfessional Services
Accountants, lawyers, consultants, and agencies who want to be the trusted expert AI recommends.
Learn MoreWhy AEO & GEO Matter
The numbers speak for themselves. AI search is not a future trend — it's already here and reshaping how customers find businesses.
+40%
AI Visibility
Content optimised for AI citation receives up to 40% more visibility (Princeton University, KDD 2024).
45%
of Searches
Nearly half of all Google searches now display an AI-generated overview at the top of results.
First Mover
Advantage
Most businesses haven't started. The earlier you optimise, the more competitive advantage you gain.
Included
in SEO Package
AEO and GEO are included in our Local SEO package at no extra cost. No expensive add-ons required.
Not All AEO & GEO Is Created Equal
Some agencies are repackaging basic SEO with AI buzzwords. Here's what makes our approach different.
No Platform Lock-In
Some agencies require you to rebuild your entire website on their hosting platform before they'll touch AEO or GEO. We work with your existing site — WordPress, Squarespace, custom-built, whatever. No forced rebuilds, no lock-in.
Technical, Not Cosmetic
We implement real schema markup, llms.txt files, speakable content markup, and structured data — not just content rewrites with 'AI-optimised' slapped on. Our approach is based on how AI platforms actually extract and cite information.
Included, Not Upsold
AEO and GEO are built into our Local SEO package at no extra cost. Other agencies charge thousands for 'AI readiness' as a premium add-on. We think it should be standard — because it is standard in modern SEO.
Built for Tradies & Local Business
Our AEO and GEO strategies are tailored for local service businesses, not enterprise corporations. We optimise for the queries your actual customers use: 'best plumber near me', 'electrician in Wollongong', 'reliable builder Illawarra'.
AEO & GEO Are Included in Our Local SEO Package
We don't charge extra for AI search optimisation. It's built into our Local SEO service because we believe every business deserves to be found — whether someone is searching on Google, asking Siri, or using ChatGPT.
AEO & GEO — Frequently Asked Questions
AEO stands for Answer Engine Optimisation. It is the practice of structuring your website content so AI-powered assistants like Siri, Google Assistant, Alexa, and ChatGPT can extract and present your business as a direct answer to user queries. Instead of showing a list of links, these AI tools give a single spoken or written answer — and AEO ensures that answer is your business.
GEO stands for Generative Engine Optimisation. It focuses on optimising your website so that AI-generated search summaries — such as Google AI Overviews — feature your content prominently. These AI summaries now appear at the top of roughly 45% of Google searches, making GEO essential for maintaining visibility as search evolves.
Traditional SEO focuses on ranking your website in a list of search results. AEO goes further by structuring your content so AI assistants can extract it as a direct, definitive answer. While SEO gets you onto the list, AEO gets you chosen as the answer — which is increasingly how people find businesses through voice search and AI tools.
Yes. SEO remains important, but AI is rapidly changing how people search. Google AI Overviews can reduce clicks to traditional results by up to 58%. Without AEO and GEO, your competitors who optimise for AI search will capture the visibility you are missing. AEO and GEO complement your existing SEO strategy.
Most businesses begin seeing improvements within 4 to 8 weeks as search engines re-crawl and re-index optimised content. However, the full impact builds over 3 to 6 months as AI systems learn to trust and cite your content more frequently. Early adopters see the fastest gains because there is less competition in AI search results right now.
Yes. Both AEO and GEO are included in our Local SEO package at no extra cost. We believe AI search optimisation should be a standard part of any modern SEO strategy, not an expensive add-on. Every client who signs up for Local SEO gets full AEO and GEO optimisation included.
No. Some agencies will only do AEO and GEO if you move your website to their platform first — that's an unnecessary cost and a lock-in tactic. We optimise your existing site for AI search. If your site is built on WordPress, Squarespace, Wix, or any other platform, we can still implement AEO and GEO strategies. If your site does need a rebuild for performance reasons, we'll tell you upfront — but it's never a prerequisite for AI search optimisation.
We optimise for all major AI search platforms: Google AI Overviews, ChatGPT, Bing Copilot, Perplexity, Claude, Google Assistant, Siri, and Alexa. Each platform pulls information differently, so we structure your content to perform well across all of them — not just one.
Yes. Generative AI tools like ChatGPT and Perplexity pull information from websites they consider authoritative and well-structured. GEO strategies like schema markup, clear content structure, and building topical authority all increase the chances these platforms cite your business when answering relevant queries. There are no guarantees with any AI platform, but optimised sites consistently outperform non-optimised ones.
Most agencies offering 'AI search optimisation' are repackaging basic SEO with new buzzwords. We take a technical approach: schema markup implementation, content restructuring for AI extraction, llms.txt configuration, speakable content markup, and ongoing monitoring of how AI platforms actually represent your business. We also don't require you to rebuild your site on our platform — we work with what you have.
Absolutely. Local service queries are some of the most common questions people ask AI assistants — 'who's the best plumber near me', 'electrician in Wollongong', 'reliable builder in the Illawarra'. If your business isn't structured to be the answer, your competitors will be. Tradies who optimise early have the biggest advantage because most haven't started yet.
No. AEO and GEO work alongside traditional SEO, not instead of it. You still need strong rankings, good content, and technical SEO fundamentals. AEO and GEO add an extra layer that ensures your business shows up in AI-generated answers and summaries — not just the traditional blue links. Think of it as future-proofing your existing SEO investment.