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    AI Search Optimisation

    Get Found by AI Search

    Most businesses haven't heard of AEO or GEO yet. That means the window to get ahead of your competitors is wide open. We make sure AI recommends your business — not theirs.

    Answer Engine Optimisation

    What is AEO?

    Answer Engine Optimisation (AEO) is the practice of structuring website content so AI-powered assistants can extract and present it as a direct answer to user queries — replacing traditional link-based results with a single, definitive response.

    When someone asks Siri, Google Assistant, Alexa, or ChatGPT a question like "who's the best electrician in Wollongong", the AI doesn't show a list of ten blue links. It gives one direct answer. AEO is how we make sure that answer is your business.

    According to research from Princeton University (KDD 2024), content optimised for AI citation receives up to 40% more visibility than non-optimised content. This isn't a future trend — it's happening right now, and most of your competitors haven't started.

    • FAQ and Q&A formatting that AI assistants can easily read
    • Schema markup so search engines understand your content
    • Content structured around the exact questions your customers ask
    • Optimised for Google Assistant, Siri, Alexa & ChatGPT

    How AEO Works in Practice

    1

    Customer asks a question

    "Hey Siri, who's the best plumber in Wollongong?"

    2

    AI scans the web for the best answer

    It looks for well-structured, authoritative content that directly answers the question.

    3

    Your business is the answer

    Because your content is AEO-optimised, the AI recommends your business directly.

    The Shift in Search Behaviour

    45%

    of Google searches now show an AI-generated summary at the top of results.

    58%

    reduction in clicks to traditional search results when an AI Overview is present.

    +40%

    more visibility for content optimised for AI citation (Princeton University, KDD 2024).

    Generative Engine Optimisation

    What is GEO?

    Generative Engine Optimisation (GEO) is the practice of optimising website content to appear in AI-generated search summaries — such as Google AI Overviews — that are displayed above traditional search results.

    You may have noticed Google now shows an AI-generated summary box at the very top of search results — above all the website links. That's called an AI Overview. These summaries now appear in roughly 45% of Google searches and can reduce clicks to traditional results by up to 58%.

    GEO means optimising your website so Google's AI pulls your content into that summary box. Traditional SEO gets you into the list. GEO gets you above the list. It's like getting a free advertisement at the very top of Google — before anyone even scrolls.

    • Content structured so Google's AI can easily summarise it
    • Builds your website's authority and trustworthiness
    • Topical depth — covering your services comprehensively
    • Targets the AI Overview box on high-value local searches

    How We Do It

    Our four-step process ensures your business is optimised for both AI assistants and AI-generated search results.

    01

    Audit

    We analyse your current website, content structure, and schema markup to identify gaps in AI search readiness.

    02

    Structure

    We restructure your content with FAQ formatting, Q&A patterns, and schema markup that AI assistants can easily parse.

    03

    Optimise

    We create and refine content around the exact questions your customers ask, building topical authority in your field.

    04

    Monitor

    We track your AI search visibility, monitor competitor activity, and continuously refine your strategy based on real data.

    Who It's For

    AI search optimisation benefits any business that relies on customers finding them online. Here are some of the industries we work with.

    Tradies

    Plumbers, electricians, builders, and contractors who want to be the answer when someone asks "who's the best tradie near me".

    Learn More

    Healthcare

    Dentists, physios, chiropractors, and medical practices looking to attract patients through AI search and voice queries.

    Learn More

    Small Business

    Cafes, retail shops, gyms, and local services that need to stand out in an increasingly AI-driven search landscape.

    Learn More

    Professional Services

    Accountants, lawyers, consultants, and agencies who want to be the trusted expert AI recommends.

    Learn More

    Why AEO & GEO Matter

    The numbers speak for themselves. AI search is not a future trend — it's already here and reshaping how customers find businesses.

    +40%

    AI Visibility

    Content optimised for AI citation receives up to 40% more visibility (Princeton University, KDD 2024).

    45%

    of Searches

    Nearly half of all Google searches now display an AI-generated overview at the top of results.

    First Mover

    Advantage

    Most businesses haven't started. The earlier you optimise, the more competitive advantage you gain.

    Included

    in SEO Package

    AEO and GEO are included in our Local SEO package at no extra cost. No expensive add-ons required.

    Included at No Extra Cost

    AEO & GEO Are Included in Our Local SEO Package

    We don't charge extra for AI search optimisation. It's built into our Local SEO service because we believe every business deserves to be found — whether someone is searching on Google, asking Siri, or using ChatGPT.

    AEO & GEO — Frequently Asked Questions