Simple, Transparent Pricing
No hidden fees. No lock-in contracts. Just honest pricing for Australian businesses.
Website Packages
Get a professional website that's built to generate leads for your business.
Starter Website
Perfect for tradies and small service businesses
Typical agency price: $3,000–$5,000
$1,200AUD- Up to 5 pages
- Mobile responsive design
- Contact form
- Basic on-page SEO setup
- Google Analytics setup
- 2 rounds of revisions
Payment plans available — ask us how
Business Website
For businesses serious about growing online
Typical agency price: $5,000–$10,000
$1,850AUD- Up to 10 pages
- Conversion-focused design
- On-page SEO for all pages
- Google Analytics & Search Console
- Blog or news section
- Social media integration
- 3 rounds of revisions
- Priority support during build
Payment plans available — ask us how
eCommerce Website
Sell products online with a fully managed store
Typical agency price: $10,000–$20,000
$4,500AUD- Up to 20 pages
- Full online store setup
- Product catalogue & categories
- Secure payment gateway integration
- Shipping & tax configuration
- Inventory management
- Order notification emails
- On-page SEO for all pages
- Google Analytics & Search Console
- 4 rounds of revisions
Payment plans available — ask us how
How We Compare
Not sure whether to use an agency, freelancer, or DIY platform? Here's an honest comparison.
| Factor | Digital Edge Studio | Large Agency | Freelancer | DIY (Wix/Squarespace) |
|---|---|---|---|---|
| Starting Price | From $1,200 | $5,000-$30,000 | $500-$2,000 | $0-$500/yr |
| Local SEO Included | Yes | Extra cost | Rarely | No |
| AEO & GEO Included | Yes | Rarely | No | No |
| Wollongong / NSW Knowledge | Local team | Sydney-centric | Varies | None |
| You Deal With | The actual designer | Account manager | Direct | DIY only |
| Ongoing Support | From $99/mo | Expensive retainer | Often disappears | Self-service |
| Turnaround Time | 4-8 weeks | 3-6 months | Varies | DIY pace |
| No Lock-In Contract | Yes | 12-month retainers | Usually | Cancel anytime |
Monthly Services
Ongoing support to keep your website running and your business growing.
Website Maintenance
Keep your site fast, secure, and updated
- Security updates & patches
- Daily backups
- Uptime monitoring
- Minor content updates
- Performance optimisation
- Email & phone support
Website Growth Essentials
Maintenance + basic SEO to start growing
- Everything in Website Maintenance
- Monthly SEO health check & fixes
- Google Business Profile optimisation
- 1 content update or blog post per month
- Basic keyword tracking (20 keywords)
- Quarterly performance report & strategy call
- Priority email support
Local SEO
Dominate local search & Google Maps in your area
- Google Business Profile setup & ongoing optimisation
- Local keyword research & targeting strategy
- On-page SEO for all key service pages
- Local citation building & NAP consistency
- Google Maps / 3-Pack ranking strategy
- AEO — optimised for AI-generated answers (ChatGPT, Siri, Alexa)
- GEO — structured content to appear in Google AI Overviews
- Competitor analysis & gap identification
- 1× SEO blog article per month
- Monthly performance reports & strategy call
- Ongoing technical SEO health monitoring
Google Ads Management
Targeted ads that bring instant leads
+ 15% of ad spend · No lock-in contracts
- Full Google Ads campaign setup & management
- Keyword research & smart bid strategy
- Ad copywriting & ongoing A/B testing
- Landing page recommendations
- Google Analytics & conversion tracking
- Competitor analysis & benchmarking
- Weekly optimisation & bid adjustments
- Transparent monthly reporting — no hidden fees
All prices in AUD. Custom quotes available for larger projects. No lock-in contracts.
Growth Bundle
A conversion-focused website, instant leads from Google Ads, and long-term organic dominance — all managed for you.
Investment
Excl. ad spend · No lock-in contracts
Phase 1: The Foundation
Website Build
- Conversion-focused business website (up to 10 pages)
- Mobile-responsive, fast-loading design
- SEO-ready structure & on-page optimisation
- Contact forms, click-to-call & lead capture
- Google Analytics & Search Console setup
Phase 2: Lead Accelerator
Google Ads (PPC)
- Google Search Ads targeting high-intent local searches
- Complete campaign build, keyword targeting & negative keyword scrubbing
- Weekly bid adjustments & A/B ad copy testing to lower CPL
- Conversion page audit — ensure ad traffic actually converts
Phase 3: Authority Engine
Local SEO
- Google Business Profile optimisation — dominate the Wollongong 3-Pack
- Technical on-page SEO for your top 5 revenue-generating pages
- AEO & GEO — optimised for AI search (ChatGPT, Google AI Overviews)
- 1× SEO-optimised "Local Authority" article per month
- Monthly site speed & mobile performance monitoring
A brand-new website, immediate leads from ads, and unstoppable organic rankings. Everything you need to grow.
Get Started with the Growth BundleWeb Design Pricing — Frequently Asked Questions
Our web design packages start from $1,200 for a Starter Website (up to 5 pages), $1,850 for a Business Website (up to 10 pages), and $4,500 for an eCommerce Website (up to 20 pages). All prices are in AUD with no hidden fees.
Every website we build includes custom design, mobile responsiveness, on-page SEO setup, contact form, Google Analytics integration, and Google Search Console setup. The Business package also includes a blog section, social media integration, and priority support during the build.
Ongoing costs are optional. We offer Website Maintenance at $99/month, Website Growth Essentials at $349/month (maintenance + basic SEO & content), and full Local SEO from $1,000/month. Hosting costs are separate and vary by provider. We'll advise you on the best option for your budget. For a detailed SEO pricing breakdown, read our SEO pricing guide at /blog/seo-cost-australia.
Yes — we can discuss a payment plan that works for your business. Typically we require a deposit to begin work, with the balance due on completion. Get in touch to find out what's available for your project.
Most websites are completed within 4–8 weeks, depending on the package and how quickly you provide content and feedback. We'll give you a clear timeline when we start your project.
Absolutely. Many clients start with the Starter package and add pages or upgrade to monthly SEO as their business grows. We're here for the long term and will grow with you.
AEO stands for Answer Engine Optimisation. As more people use AI assistants like ChatGPT, Siri, Google Assistant, and Alexa to ask questions, the results they get come from structured, authoritative web content — not just traditional search rankings. AEO means formatting your content so it directly answers the specific questions your customers are asking. This includes FAQ schema markup, clear question-and-answer formatting, and content structured around natural language queries. If someone asks an AI 'who is the best plumber in Wollongong', AEO helps make sure your business is the answer it gives.
GEO stands for Generative Engine Optimisation — optimising your website to appear as a cited source in AI-generated responses, particularly Google's AI Overviews (formerly Search Generative Experience). When Google uses AI to summarise answers at the top of search results, it pulls from pages it deems authoritative, well-structured, and relevant. GEO involves structured data markup, E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness), clear topical authority, and content formatting that AI models can easily parse and cite. The goal is to have your business featured inside these AI-generated summaries, not just ranked below them.
The Growth Bundle ($2,800/month excl. ad spend) is our all-in-one growth package. Phase 1 (The Foundation) is a conversion-focused business website build — up to 10 pages, mobile-responsive, SEO-ready with lead capture built in. Phase 2 (Lead Accelerator) covers Google Search Ads with full campaign build, weekly optimisation, and conversion page audits. Phase 3 (Authority Engine) covers Google Business Profile optimisation, on-page SEO for your top 5 pages, 1 SEO-optimised article per month, and monthly technical health monitoring. It's everything you need — a website that converts, immediate leads from ads, and long-term organic rankings.