BuilderSydney, NSW

Sydney Builder Wins $2.4M in Projects From Their New Website in 12 Months

Allcastle Homes needed a website that showcased their high-end residential builds. We created a portfolio-driven site that attracted premium clients.

The Results

Project Value

$2.4M

$2.4 million in new projects attributed directly to website enquiries in 12 months

Enquiries

8/month

Averaging 8 qualified enquiries per month from organic search

Referral Dependency

-60%

Reduced reliance on architect referrals by 60%

Avg. Project Value

+35%

Website clients had 35% higher average project value than referral clients

The Challenge

Allcastle Homes was a boutique residential builder doing high-end renovations and new builds across Sydney's Inner West and Eastern Suburbs. They had no website and relied entirely on architect referrals. The owner wanted to reduce dependency on referrals and attract clients directly, but needed a site that reflected the quality of their $500K-$2M projects.

Our Solution

We designed a visually striking, portfolio-first website with full-screen project galleries, video walkthroughs, and detailed case studies for each completed build. The site featured a project cost calculator, a detailed 'Our Process' page to build confidence with potential clients, and was optimised for high-intent keywords like 'luxury home builder Sydney' and 'home renovation Inner West'. We also set up a content strategy with monthly blog posts showcasing project progress.

Services Delivered

Website DesignContent StrategyLocal SEO

"The website completely changed how clients perceive us before we even meet them. People come to consultations already sold on our work because they've spent 20 minutes browsing our project gallery. The quality of enquiries has been incredible."
— Tom W., Director, Allcastle Homes