Wollongong Physio Clinic Fills Their Booking Calendar With a New Website and SEO
Coastal Physiotherapy needed a modern website with online booking integration. We delivered a site that increased their new patient bookings by 165%.
The Results
+165%
165% increase in new patient bookings within the first quarter
73%
73% of all bookings now come through the website, up from 0%
1.8s
Page load time reduced from 6.2 seconds to 1.8 seconds on mobile
#1
Ranking #1 for 'physiotherapist Wollongong' within 4 months
The Challenge
Coastal Physiotherapy had a basic WordPress site that was outdated, slow, and had no online booking capability. Patients had to call during business hours to book, which meant they were losing after-hours bookings to competitors with online scheduling. Their website also had poor mobile performance, which was critical since 78% of their traffic came from smartphones.
Our Solution
We built a clean, modern website with integrated online booking through their existing practice management software. Every service page — sports physio, back pain, post-surgery rehab — included a prominent 'Book Now' button. We optimised page load speed to under 2 seconds on mobile, added FAQ schema for common physiotherapy questions, and created content targeting 'physiotherapist Wollongong' and condition-specific searches like 'back pain treatment Wollongong'.
Services Delivered
"The online booking system alone was worth it — we were losing so many patients who wanted to book outside of office hours. Now our calendar fills up automatically and we can focus on treating patients instead of answering phones."
— Dr. Sarah K., Principal Physiotherapist, Coastal Physiotherapy
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