PlumberIllawarra, NSW

Illawarra Plumber Doubles Revenue With a Website That Actually Converts

Precision Plumbing had an outdated DIY website that wasn't generating any leads. We rebuilt it from scratch and implemented local SEO that doubled their revenue.

The Results

Revenue Growth

+94%

Near-doubled revenue within 6 months of the new site launching

Ad Spend Saved

$900/mo

Reduced Google Ads from $1,500/mo to $600/mo with better results

Cost Per Lead

-72%

Cost per lead dropped from $120 to $34 through organic traffic

Organic Traffic

+280%

280% increase in organic search traffic within 5 months

Precision Plumbing Illawarra website project

The Challenge

Precision Plumbing had a Wix website they'd built themselves 5 years ago. It was slow, not mobile-friendly, and wasn't ranking for any local searches. They were paying $1,500/month on Google Ads just to stay visible, but the landing pages were so poor that most visitors bounced without calling. Their cost per lead was over $120.

Our Solution

We designed a conversion-focused website with clear service pages for each plumbing specialty — emergency plumbing, hot water systems, blocked drains, and gas fitting. We added suburb-specific landing pages across the Illawarra region, implemented proper call tracking, and optimised their Google Business Profile with photos of completed jobs. Within 2 months of the new site launching, we were able to reduce their Google Ads spend by 60% while generating more leads organically.

Services Delivered

Website DesignLocal SEOGoogle Ads Optimisation

"Our old website was embarrassing — customers told us they almost didn't call because of it. The new site looks professional and the phone hasn't stopped ringing. We've had to hire another plumber to keep up with demand."
— Chris M., Director, Precision Plumbing Illawarra