DentalMultiple Locations, NSW & ACT

Multi-Location Dental Clinic Increases New Patient Bookings by 85%

How we built a multi-location dental clinic website that increased new patient bookings by 85% with online appointment scheduling and local SEO.

The Results

Patient Bookings

+85%

85% increase in new patient bookings within 6 months

Cost Per Lead

-40%

Google Ads cost per lead reduced by 40% with the same budget

Local Rankings

4 on Page 1

All 4 locations ranking on Page 1 for local dental keywords

Online Booking

62%

Online booking adoption rate of 62% (vs 0% previously)

The Challenge

Affordable Dental is a growing dental practice with four locations across NSW and ACT. Their old website was a template site that didn't reflect the quality of their services. Patients couldn't book appointments online, and the site wasn't optimised for any of their four locations. They were spending $3,000/month on Google Ads with a poor return because the landing pages weren't converting.

Our Solution

We designed a clean, trustworthy website with a focus on patient conversion. Key features included a modern, calming design with professional photography, online appointment booking with location selector for all 4 clinics, dedicated landing pages for each location (Charlestown, Parramatta, Phillip, East Maitland) optimised for local search, service pages for each treatment, patient payment options highlighting flexible payment plans, local SEO for each location, Google Ads landing page optimisation, and mobile-responsive design critical for emergency dental searches.

Services Delivered

Website DesignLocal SEOGoogle AdsConversion Rate Optimisation

"Our new website has completely transformed how we attract new patients. The online booking system alone has saved our reception staff hours every week, and we're getting significantly more enquiries across all four locations."
— Practice Manager, Affordable Dental