AccountingSydney, NSW

Prestigious Accounting Firm Increases High-Value Client Enquiries by 55%

How we redesigned a prestigious accounting firm's website to reflect 80 years of expertise, resulting in a 55% increase in high-value client enquiries.

The Results

Client Enquiries

+55%

55% increase in qualified client enquiries within 4 months

Client Value

+30%

Average client value increased by 30% (larger business clients)

Google Ranking

Page 1

Page 1 rankings for 'chartered accountant Sydney' and 'business advisory Sydney'

Time on Site

+120%

120% increase in time spent on site exploring services

Boroughs Chartered Accountants website project

The Challenge

Boroughs is a prestigious chartered accounting firm with over 80 years of history and a global reputation. Their website didn't match the calibre of their services — it felt dated, lacked professional polish, and failed to communicate their authority and expertise. They were losing potential high-value clients to competitors with more modern websites. Their organic search presence was minimal despite their strong reputation.

Our Solution

We designed an elegant, premium website that reflects their 80 years of expertise and prestige. Key features included a sophisticated, dark-toned design with premium typography that conveys authority and trust, comprehensive services showcase covering audit, tax, advisory, and consulting, industry-specific landing pages, a 'Work With Us' careers section, SEO strategy targeting 'chartered accountant Sydney' and 'business advisory services', content strategy including thought leadership articles, and a fast-loading, secure website meeting corporate client expectations.

Services Delivered

Website RedesignSEOContent StrategyBrand Positioning

"Digital Edge understood exactly what we needed — a website that reflects our 80 years of expertise while feeling modern and approachable. The quality of enquiries we're receiving has improved dramatically since launch."
— Partner, Boroughs Chartered Accountants