Wollongong Cleaning Company Cuts Ad Spend 50% While Tripling Organic Leads
A commercial cleaning company was bleeding money on ineffective ads. We rebuilt their online presence and tripled their organic lead generation.
The Results
+210%
210% increase in organic leads within 4 months
-50%
Cut Google Ads spend from $2,000 to $1,000/month
$31
Blended cost per lead dropped from $95 to $31
34%
Bounce rate improved from 78% to 34% on the new site
The Challenge
Bright & Clean Services was spending $2,000/month on Google Ads with a poorly built landing page. Their bounce rate was 78% and cost per lead was $95. They had a template website from a cheap provider that looked identical to dozens of other cleaning companies. They needed to stand out and reduce their dependence on paid advertising.
Our Solution
We redesigned their website with a focus on commercial cleaning — office cleaning, strata cleaning, and end-of-lease cleaning. Each service had its own optimised page with pricing transparency, a checklist of what's included, and trust signals like insurance certificates and police check badges. We implemented local SEO targeting 'commercial cleaning Wollongong' and 'office cleaning Illawarra', and set up automated review request emails after each completed job.
Services Delivered
"We were throwing money at Google Ads and getting nothing back. Digital Edge rebuilt our website and now we get more leads from organic search than we ever got from ads — and it costs us half as much. Wish we'd done this years ago."
— Maria L., Operations Manager, Bright & Clean Services
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