BuilderSydney, NSW

Sydney Builder Wins $2.4M in Projects From Their New Website in 12 Months

Elysian Estate Builders needed a website that showcased their premium custom homes. We created a portfolio-driven site that attracted high-value clients.

The Results

Project Value

$2.4M

$2.4 million in new projects attributed directly to website enquiries in 12 months

Enquiries

8/month

Averaging 8 qualified enquiries per month from organic search

Referral Dependency

-60%

Reduced reliance on architect referrals by 60%

Avg. Project Value

+35%

Website clients had 35% higher average project value than referral clients

The Challenge

Elysian Estate Builders is a custom home builder specialising in luxury new builds and major renovations across Sydney. They had no website and relied entirely on architect referrals and word-of-mouth. The owner wanted to attract clients directly, but needed a site that matched the quality of their premium builds and communicated their attention to detail.

Our Solution

We designed a visually striking, portfolio-first website with full-screen project galleries, video walkthroughs, and detailed case studies for each completed build. The site featured a project cost calculator, a detailed 'Our Process' page to build confidence with potential clients, and was optimised for high-intent keywords like 'custom home builder Sydney' and 'luxury home builder Sydney'. We also set up a content strategy with monthly blog posts showcasing project progress.

Services Delivered

Website DesignContent StrategyLocal SEO

"The website completely changed how clients perceive us before we even meet them. People come to consultations already sold on our work because they've spent 20 minutes browsing our project gallery. The quality of enquiries has been incredible."
— Tom W., Director, Elysian Estate Builders