How a Gourmet Pizza Restaurant Increased Online Orders by 65% and Saved $4,200/Month

The Challenge

Finer Pizza is a gourmet handmade pizza restaurant offering dine-in, delivery, and catering services. They were relying on third-party delivery apps (Uber Eats, DoorDash) which took a 30% commission on every order. Their existing website was outdated, not mobile-friendly, and had no online ordering capability. They were losing thousands in commissions each month and had zero visibility in local Google searches for terms like 'pizza delivery' and 'pizza restaurant near me.'

Our Solution

We designed a modern, mouth-watering website that puts the food front and centre. Key features included a custom online ordering system integrated directly into the website (eliminating third-party commissions), an interactive menu with high-quality food photography, mobile-first design (78% of their customers order from their phone), catering enquiry system with automated follow-ups, reservation booking integration, and local SEO optimisation targeting 'pizza delivery [suburb]' and 'best pizza [area]' keywords. We also optimised their Google Business Profile with regular post updates.

Services Delivered