NDISSydney, NSW

NDIS Provider Increases Participant Referrals by 70% With Accessible Website

How we built an accessible NDIS provider website that increased participant referrals by 70% with clear service information and easy-to-use referral forms.

The Results

Referrals

+70%

70% increase in participant referrals within 5 months

Accessibility

96%

WCAG 2.1 AA compliance score of 96%

Google Ranking

Page 1

Page 1 ranking for 'NDIS provider [area]' and 'disability services [area]'

Phone Enquiries

-50%

50% reduction in basic phone enquiries (answered on website)

Guide Me Disability Centre website project

The Challenge

Guide Me Disability Centre is a registered NDIS provider offering programs and services for individuals with disabilities. Their existing website was difficult to navigate, didn't clearly explain their services, and lacked accessibility features critical for their audience. Potential participants and their families struggled to find information or submit referrals. Their online visibility for NDIS-related searches was virtually non-existent.

Our Solution

We designed a warm, accessible, and easy-to-navigate website focused on clarity and compassion. Key features included WCAG 2.1 AA accessible design with high contrast options and screen reader optimisation, clear and compassionate messaging for participants and families, detailed service pages with easy-to-understand language, online referral form, facilities showcase with photos and virtual tour elements, staff profiles, NDIS-specific SEO targeting 'NDIS provider [area]' and 'disability services [area]', and mobile-friendly design for carers and support coordinators.

Services Delivered

Website DesignAccessibility OptimisationSEOReferral Form Integration

"Our new website has made such a difference to how families find us. Everything is clear, accessible, and easy to navigate. The referral form alone has streamlined our intake process enormously. Digital Edge truly understood our mission."
— Director, Guide Me Disability Centre