FitnessAustralia

Premium 24/7 Gym Increases Membership Sign-Ups by 60%

How we built a premium gym website that increased membership sign-ups by 60% with virtual gym tours, class schedules, and targeted local SEO.

The Results

Memberships

+60%

60% increase in new membership sign-ups within 4 months

Tour Bookings

35+/mo

35+ online gym tour bookings per month (previously 0)

Google Ranking

Page 1

Page 1 ranking for '24/7 gym [area]' and 'gym [area]'

Class Sign-ups

+45%

45% increase in group class registrations

The Challenge

K1N1 Australia is a premium 24/7 gym focused on redefining fitness with timeless excellence. Their gym features state-of-the-art equipment, recovery facilities, and group classes, but their online presence didn't reflect the premium experience. They had no way for potential members to book gym tours online, their class schedule was buried, and they were invisible in local searches for 'gym near me' and '24/7 gym [area].'

Our Solution

We designed a bold, dark-themed website that captures the premium gym atmosphere. Key features included immersive, high-impact design with dark tones and premium photography, online gym tour booking system driving foot traffic, membership comparison page with clear tier pricing, group class timetable with filtering and booking integration, K1N1 Recovery section highlighting sauna, ice bath, and recovery services, member testimonials, local SEO targeting '24/7 gym [area]' and 'gym near me', Google Ads campaign with optimised landing pages, and mobile-first design.

Services Delivered

Website DesignLocal SEOGoogle AdsMembership Funnel Optimisation

"Our website finally matches the premium experience we offer inside the gym. The online tour booking has been a game-changer — people walk in already impressed and ready to sign up. Digital Edge nailed the dark, premium look we wanted."
— Owner, K1N1 Australia